The 4 Psychological Blocks That Hold Entrepreneurs Back — and How to Break Them

In this episode, Kim Olver continues her insightful conversation with internationally recognized business mentor Katrena Friel, creator of the transformational Done For You program and founder of Becoming the Expert. Known as “the business mentor to the awakened,” Katrena has spent more than 25 years helping entrepreneurs position themselves as true experts—clarifying their message, building powerful brands, and creating seven distinct income streams that future-proof their businesses.

Picking up from Part 1, Kim and Katrena dive deeper into the psychological blocks that stop brilliant people—especially women—from launching or scaling their businesses. Katrena breaks down the four biggest mindset barriers: confidence, assertiveness, people-pleasing, and perfectionism, and explains why perfectionism is “arrogance in disguise.” She also reveals how intuition, not endless crowdsourcing, should guide branding and decision-making.

Katrena offers an inside look at what entrepreneurs receive in her first 90 days—from a complete business plan and personal brand to a book, TED Talk, and signature program designed to create real revenue. She also shares her approach to future-proofing a business by focusing on one core expertise, repurposing content strategically, and avoiding common pitfalls like starting a podcast too early or building too many products at once.

If you're a coach, speaker, service-based entrepreneur, or expert-in-the-making, this episode will challenge your assumptions, sharpen your mindset, and show you what’s truly possible when you position, package, and price yourself as the expert you already are.

Learn more or book a complimentary discovery session with Katrena at: https://BecomingtheExpert.com.au