Episode 311

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Published on:

24th Sep 2026

What If the Problem Isn’t Motivation? Understanding What Drives Behavior

Have you ever described a student, employee, teenager, or even yourself as “unmotivated”?

What if the problem isn’t motivation at all?

In this episode of Life = Choices, Choices = Life, Kim Olver challenges the idea that people are simply unmotivated. Drawing on Choice Theory®, Kim explains that behavior is purposeful. People continually behave in ways they believe will help them get something they want to satisfy one or more of their needs.

That doesn’t mean every behavior is effective or makes sense to someone watching from the outside. But from the inside, there is a purpose.

A student who avoids an assignment may be highly motivated to avoid embarrassment because they don’t understand the material. A teenager who appears unconcerned about a grade may be more motivated to maintain their standing with friends. A child disrupting a classroom may be attempting to experience significance, connection, freedom, or joy.

Instead of labeling someone “unmotivated,” Kim suggests asking two very different questions: Unmotivated for what? What are they motivated toward instead?

Those questions invite curiosity rather than judgment.

Kim also explores why external control can be so tempting when another person’s motivation doesn’t align with ours. Rewards, punishments, threats, grades, calls to parents, and removal of privileges may sometimes produce compliance, but compliance and learning aren’t synonymous.

Drawing on William Glasser’s approach to quality education, Kim discusses how relationships, relevance, needs satisfaction, meaningful choices, and reasonable expectations can create conditions that better support learning.

She also turns the Mental Freedom® lens toward the person doing the teaching. When someone doesn’t do what we desperately want them to do, we can create stories about what their behavior means: I’m failing as a teacher. My child doesn’t respect me. They don’t care. They should know better.

Separating what happened from the story we tell ourselves about what happened can help us move away from frustration and control and toward curiosity and influence.

In this episode, Kim discusses:

  • Why “unmotivated” may be an inaccurate label
  • The Choice Theory principle that behavior is purposeful
  • What someone may be motivated toward instead
  • How needs can influence behavior and motivation
  • Why relevance matters in learning
  • The difference between compliance and genuine learning
  • External control, rewards, punishments, and consequences
  • William Glasser’s approach to quality education
  • How relationships and meaningful choices can support learning
  • How Mental Freedom can help educators, parents, coaches, and others manage their own frustration
  • The difference between what happened and the story we create about it
  • Moving from judgment and control toward curiosity and influence

Questions to Consider

  • When I describe someone as unmotivated, what am I actually expecting them to be motivated to do?
  • What might this person be motivated toward instead?
  • What needs might they be attempting to satisfy?
  • Does what I’m asking feel relevant to something they want?
  • Am I creating conditions that support learning, or am I primarily trying to produce compliance?
  • What is within my influence, and what ultimately belongs to the other person?
  • What story am I telling myself about their behavior?

Key Takeaway

The next time you’re tempted to say, “They’re just not motivated,” add two words: “For what?” Then ask, “What are they motivated toward instead?”

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About the Podcast

Life = Choices; Choices = Life
Practical Conversations About Leadership, Relationships, and Personal Responsibility Through Mental Freedom
Hosted by author, speaker, and coach Kim Olver, Life = Choices; Choices = Life explores how personal responsibility, emotional awareness, and intentional decision-making shape our relationships, leadership, and everyday lives.

Drawing on the principles of Choice Theory® and the framework of Mental Freedom®, Kim has thoughtful conversations with experts, educators, coaches, and leaders about how people can respond to life with greater clarity, connection, and purpose.

Kim Olver is the author of several books on relationships and personal growth, including Mental Freedom®: You Hold the Key, Choosing Me Now, and Secrets of Happy Couples.

Each episode offers practical insights on topics such as:

• Relationships and couples
• Parenting and family dynamics
• Leadership and workplace culture
• coaching and personal development
• Education and human behavior
• Emotional resilience and mental health
• Diversity, equity, inclusion, and belonging

Through interviews and occasional solo reflections, Kim helps listeners understand how our thinking shapes our actions—and how choosing responsibility over blame can lead to healthier relationships, stronger leadership, and a greater sense of freedom.

If you're interested in personal growth, meaningful conversations, and learning how to respond to life with intention rather than reaction, this podcast offers ideas, tools, and perspectives you can apply right away.

Because ultimately,

Life equals choices… and choices equal life.

About your host

Profile picture for Kim Olver

Kim Olver

Kim Olver's mission is to help people make better choices for a better life. She is a licensed clinical professional counselor, a nationally certified counselor and a board certified coach. She is a world renowned expert in Choice Theory™ , a highly sought after international speaker and an award-winning author. Her books include: Leveraging Diversity at Work with Sylvester Baugh (2006), Secrets of Happy Couples (2010), Choosing Me Now (2019) and A Choice Theory Guide to Relationships (2019). Kim is currently working on the forthcoming books, The Definitive Guide to Coaching and Radical Responsibility and Appreciation. Kim is the author of The Relationship Center blog; creator of Empowerment Parenting, a 25-hour parenting curriculum for court-mandated parents; and owner of Academy of Choice, a BCC (Board Certified Coach) Coaching Program. Kim worked five years as a counselor for schizophrenics in a community-based residential program, 17 years holding various positions with a specialized foster care agency, was Executive Director of Glasser Institute for Choice Theory for nine years and the Executive Director for William Glasser International for eight; and began her own company, Coaching for Excellence, in 2005. She is a model of what she teaches about taking responsibility for the things she can influence and control and finding appreciation for those things she can't. Kim believes radical responsibility and appreciation are the keys to a happy, peaceful, satisfying life.